Transformation: The hero is affected by a change of some kind.Trigger event: An initial fact, event or action in the hero’s life.The resolution: Reaching the goal, how the hero makes the impossible possible.The emotional hook: The hero’s once-in-a-lifetime opportunity, their elusive break.The backstory: Sets the scene, the hero, the place, the challenge.The ‘Dramatic Arc’, a Hollywood film industry concept, or the ‘Classic Storytelling’ structure adopted by the likes of J.K Rowling outlined in The Storytellers Secret, can help build a story by organising your content into three clear parts. Whether it’s a sad moment, a funny or totally outrageous event, this is the element of your story that can capture attention, connect and educate. Consider that defining moment when you faced a challenge that actually taught you a valuable lesson, although you didn’t see it at the time. Now, think about your personal journey where you are today. They bring the audience into their personal struggle by sharing how they overcame adversity to discover something about themselves or their business along the way. While individually unique, the link between these leaders and legends’ stories is the relatable hero at the heart of them themselves. This sentiment is supported by Oprah, John Lasseter and other ‘characters’ featured in The Storytellers Secret, having learned the impact their personal stories can have on audiences worldwide. Insight #1įind your hero "Once listeners are figuratively walking in the shoes of the protagonist – the hero – they feel as though they have a stake in the outcome and are willing to do whatever is necessary to help the hero reach his or her final destination." - The Storyteller’s Secret, page 219īryan Stevenson, who received the longest standing ovation in TED’s 30-year history says “Narrative is hugely important in effective communication”. After a quick re-watch of the 2007 iPhone presentation, you’ll be inclined to agree. Yes, we are becoming a little fatigued by the business world’s addiction and constant references to Jobs’ and Apple’s success, and why we must all aspire to emulate similar storytelling techniques, but Gallo’s justification for referencing Jobs (a lot) is summed up beautifully in this simple statement: “Jobs delivered wow moments in every product launch”. Steve Jobs is cited repeatedly in The Storyteller’s Secret as someone who captured attention extraordinarily well. By keeping things simple, and using language that activates the brain through vivid mental images while presenting a story, we can give our audience perspective to an idea or situation they previously had little personal experience of. Nevertheless, storytellers in the book like Adam Levine and Richard Branson, who suffer from ADHD and dyslexia respectively, show us that we have capacity to turn constant distraction and inability to stay focused into dedicated concentration. Why? Social media exploded in 2008 and now, simultaneously, Twitter, Instagram, Vine, Snapchat to name just a few, distract and challenge our ability to stay focused. According to Lloyds TBS research referred to by Gallo, the average adult attention span has dropped from 12 minutes in 1998 to a mere 5 minutes in 2008. For storytellers, science confirms people really can tell the difference between a real smile and a fake one proof (if we needed it) that using a personable and friendly style really does makes an impact. Neuroscience also boosts the argument for why authenticity and being genuine are an essential part of successfully capturing the hearts and minds of an audience.
But the fact is, science has proven the brain chemicals cortisol and oxytocin make people pay attention and evoke feelings of empathy towards speakers. That is, don’t kill your audience with facts and data – connect, using emotion.
The concept seems counter-intuitive to what we’ve previously been taught about storytelling. I never realised the significance neuroscience can play in proving which stories work and why, until I read this book. These findings have profound implications for your success." - The Storyteller’s Secret, page 5 Scientists are finding that the very same reward centres in the brain are also involved in persuasion, motivation and memory. Brain control "Drugs produce an especially powerful surge of dopamine – one so intense that a single hit can hook a person for life.
0 kommentar(er)
